Good enough is the enemy of greatness. Lighting today is less than ideal.
“Unreliable.”
— Theo
“Feels cheap.”
— Brian
“Expensive!”
— Everyone we spoke with
“I hate the idea of having to call someone when I want to change settings.”
— Users not keen on 3rd party account technicians
“I have zero need for rainbow colored lighting.”
— Charles
“There’s no accountability — just finger pointing.”
— Neighbor who just built a house
“Doing it properly requires a small army of experts. Coordination is complicated, time consuming and costly.”
— Architect we spoke with
“I’d rather be spending time with family than doing IT projects at home.”
— Most tech competent parents we know
“Easy to get lots of light, yet really difficult to dim to the right ambiance.”
— People entertaining and trying to enjoy their homes